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Changing Landscape of Pharma GCCs vs Agencies

As pharma giants double down on Global Capability Centers, traditional healthcare agencies are feeling the heat. In this episode, we unpack the power shift, cost dynamics, and control pharma companies are gaining by in-housing marketing. Tune in to explore what this means for the future of pharma advertising and agency survival.

Pharma GCCs vs AgenciesKaN Associates
00:00 / 18:34

This audio has been generated using AI technology to provide an accessible, listener-friendly version of the content. It is intended for those who prefer listening over reading. While every effort has been made to ensure accuracy, please refer to the original articles for the most reliable source of information.

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